Jake Paul Vs Mike Tyson: Influencer Marketing Breakdown

The theory is that the heavier gloves can't be swung as quickly and the extra padding also softens the punches, somewhat reducing the damage each strike causes. And the overwhelming feeling is at 58 years old Tyson shouldn't be stepping back into the ring, let alone against a man who wasn't born the last time he was a world champion. The fight, set for eight two-minute rounds, will be held at the AT&T Stadium in Texas and streamed live on Netflix, marking the first-ever professional boxing event on the platform.

However, like Tyson’s expected power, inactivity, in conjunction with his age, is a concern. He made his own return to boxing at 58 years old before being dropped in Round 1, barely getting a punch off in the process. As we wait for the fighters to do their thing, here’s a look at some of the highlights from Mario Barrios versus Abel Ramos.

Watch TV

The fight, the first streamed live on Netflix, is expected to be one of the most watched sporting events of the year. Paul claims it will be “the biggest moment in boxing history when I put this man to sleep.” It won’t be the biggest moment. Nonetheless, Paul to win by knockout is the Method of Victory favourite at $2.40. In his heyday, Tyson was renowned for his killer instinct, ruthlessly finishing opponents when they showed any sign of weakness. However, in this instance, Tyson appeared to back off, allowing Paul to recover. This apparent lack of aggression was starkly at odds with Tyson’s historical fighting style.

What time does it start and where can I watch it?

The fight wasn’t just a match—it was a global event, meticulously crafted to keep audiences glued https://jake-paul-vs-chavez.com/ to their screens. Lines like “Joe Frazier is too ugly to be champion” made headlines, fueling the drama and keeping the fight in the public eye. The media couldn’t get enough, churning out daily columns and interviews that fed the growing anticipation. NBA betting is very popular in Australia and we have free NBA betting tips all season long with our best NBA tips for the biggest games every week, along with coverage of the NBA Finals. The rise of social media influencers entering the boxing world has added a new wrinkle to the exhibition fight landscape. Matches featuring YouTubers and other internet celebrities have drawn huge audiences but have also faced accusations of degrading the sport's integrity.

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What time is the Jake Paul vs Mike Tyson fight in Australia?

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• Netflix coverage of the event – from the AT&T Stadium in Arlington, Texas – begins at midday on Saturday [AEDT].
• Today as Netflix hit go on their live event broadcast of the Mike Tyson v Jake Paul fight and undercard things got interesting.
• His raw power, lightning speed, and unpredictability made him a walking highlight reel.

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• He’s not like the rest who came in for the cash grab, fought one boring and bland fight, and rode off into the sunset.

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• “If anyone thinks that Mike Tyson should be in a ring at this age, you either have absolutely no emotional feelings toward the man, or you’re an idiot.

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• He launched his own Youtube channel and fell into boxing when he challenged a rival influencer in the ring in 2018.

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“This is the biggest event, over 120 million people, we crashed the site. In the two world championship bouts we were treated to two absolute epic contests. Serrano was horribly cut by an accidental headbutt from Taylor, the gruesome injury clearly hampering the seven-weight world champion. Tyson refused to say he would not return to the ring in the future, even suggesting he would be open to fighting Jake's brother, Logan Paul, who went the distance with Floyd Mayweather in 2021.

Promotional materials focused on Paul's social media following and Tyson's legendary status, with less attention paid to the competitive aspects of the matchup. The term ‘carnival fight’ has been used by critics to describe matches that are more about entertainment value than competitive integrity. By choosing to stream the Paul-Tyson fight, Netflix arguably positioned itself as a promoter of such events, potentially setting a precedent for future boxing content on the platform. The involvement of Netflix in streaming the Jake Paul vs. Mike Tyson bout marked a significant shift in the landscape of boxing promotion and distribution.

Tyson, meanwhile, surprisingly said he wasn’t necessarily ready to call it quits after this fight. Speaking after the fight, Paul said it was an “honour” to share the ring with Tyson before declaring he wanted to fight boxing superstar Canelo Alvarez next. “I cut it off because I couldn’t watch anymore,” wrote Lakers legend Magic Johnson. And the fight itself on Saturday will do little to convince the critics otherwise, with Tyson largely looking a shadow of his former self — which is hardly surprising. Meanwhile at a recent news conference, Paul declared he’s “here to make $40 million (A$62m) and knock out a legend”. The fight purses for Tyson and Paul have not been publicly revealed, however boxing industry experts have estimated Iron Mike will be earning roughly A$31 million for his part in the fight.

As a streaming giant known primarily for its scripted content, Netflix's foray into live sports events, particularly boxing, marked a significant shift in its content strategy. Real-time engagement, like live posting and interacting with fans during events, creates an immersive experience that helps audiences feel more involved. For brands, responding in real-time can drive social media trends, increase brand loyalty, and encourage user-generated content. Real-time engagement also keeps the conversation active, extending the impact of the event beyond just those attending or watching live.